Paul is CEO of a thriving Online Agency MindComet.com.  Paul talks about the old way of doing things.  The media consumption of generation Y is totally different.  They throw away phone books, their hours per day watching television has migrated to online.

If you are going to be establishing a presence on the internet, I need a web site to be in business today.  It is only a starting point.  You will want to plan a digital communications strategy.  Blogs are being creating every second.  Blogs are about hobbies and every other subject under the sun.  The challenge is how to interact with the blog-o-sphere.  How can you get that 2 way communication?   It is great to search blogs to search in the specific areas and find the niche you are seeking.

Paul shares that Payperpost.com or pay per blog is a place where you can pay people to blog about you.  Pay Per Post is a market like e-Bay is a market.  If you are launching a new travel web site, think of something more viral think about writing about your worst travel experience.  It is hard to get people to read and write about your blog.  You can get search engine value of blogging.

Paul says that if you want to gain a reader then think about making the article edgy.  Make the article either a human interest article or make it edgy.  It is a very good to reach a hard to reach group.  When certain keywords come up in a Google alerts or a RSS environment, micro markets can be tackled easily.

MySpace.com is one of the number one places to go on the internet.  MySpace.com has over 115 million registered users.  Paul goes into an example of Dove’s advertising campaign.  How people can look even better.  Dove ran the campaign on YouTube.com and it worked better than an ad on the Superbowl.  Paul demonstrated that they had a bigger response from social networking.

For smaller businesses you can compete for a fraction that what it cost before.  The secret and the challenge is to create something funny and creative to create the buzz and viral effect.  The reallocation of advertising dollars was 2% online in 2000 and now in 2006-2007 it is climbing up to 20%.  Because people are getting better results and you can track it.

Creating an ongoing relationship is a huge factor for success.  That is the crux of all marketing; frequency and reach.  The majority of people do not convert.  What value can I give you today that will allow you to remarket back to the person.  Paul is practicing what he preaches.  He is giving away his information in podcasts and whiteboarding.  He has a series of blogs with Internet marketing VooDoo and e-mail newsletters.  Way’s to reach back to the folks who have already been there.

Paul talks about traffic, conversions and how to add value and the last component is what people are saying about you on the web.  What is the feedback, i.e. brand monitoring.  It is controlling and understanding what people are saying to you.  The tools to monitor blogs are the free tools, Ice Rocket and Technorati to brand monitoring services, sophisticated monitoring services with natural language parsers.

There are a lot of video services to syndicate your videos like Google video, Yahoo, Meta Café and many others as well as podcast syndicates.  If you have a business that wants to take your online presence to the next level you might want to reach out to Paul and MindComet.com or PayPerPost.com for you advertising and online social networking presence.